About
From day dot we changed the way people across Australia and New Zealand shopped with our fresh take on retail – and over a decade later, this still drives us. Everything we do is built around you. We’re constantly seeking new ways to make the most of your shopping experience.
We do things differently… 
Our purpose is to ‘create a better way for people to shop’. Since 2011, all we’ve wanted is for you to feel good and look good (doing a double take in the mirror level good). We know this starts with simply enjoying our site, which is what drives us to continuously deliver better experiences for our people, our customers and our partners.
Style that’s full of substance
1. We will continue to grow our assortment choice, with a focus on following our customer's life stages and catering to their sport and fashion needs
2. We will continue to invest in inspiring and seamless shopping experiences that help our customers navigate and discover our assortment by building relevant features and functionality across our websites and apps
Our Strategy 2. We will continue to invest in inspiring and seamless shopping experiences that help our customers navigate and discover our assortment by building relevant features and functionality across our websites and apps
Our Story
Who We Are
We sell online only, and use no retailers. This way we can avoid the huge markups associated with traditional retail.
We used years of industry experience to find the right factories that can create high-quality garments that meet our standards.
We produce a limited quantity to avoid markdowns or overstocking, so we can make our prices fair from the beginning.
Best Brands
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Top Categories
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Quality Products
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